February 2010 – a friend introduced me to a future restaurant proprietor.
He was going to open an all Berlin Pub and had found a very prominent place in the Berlin district of Charlottenburg.
Just some blocks away from the famous Charlottenburg Castle was the house, where the famous Berlin painter Heinrich Zille used to live. This was supposed to be the base of the future cafe and pub.
He even had found a name, according to Zille. Zille was called “Pinselheinrich” by the Berlin citizens, in a very affectionate way. It was a mixture of his christian name Heinrich = Henry and Pinsel = brush – literally translated: BrushHenry or Henry with the Brush.
And this should become the name of the pub.
The customer just wanted black and the font “ravie” for his logo.
To develop a logo is kind of a process. First idea is scribbled in the scratch pad, which is in my case: my computer.
I am going to print my stuff, look at them, thing about them,and luckily I can talk with colleagues about them.
It helps get the result more and more perfect.
For the logo of the “Pinselheinrich” I chose an illustration of the head of “Heinrich Zille”. The white hat got blackened. The “P” is made up of brush strokes. The vertical beam of the “P” is made up of a brush.
The rest of the text has been typed in “ravie” just as the customer wanted it. Only the little dots on the “i” have been replaced by brush strokes.
Finally I underlined the whole thing with another wide brush stroke, which actually holds it together.
I created a second version of the logo. A round one, which the customer also liked and uses.
The round logo was developed from the long basic one.
I adopted the brush strokes on the “i”s and the head of Zille. The logo is set on a long brush stroke.
This time I didn.t made up the “P” from brushes and their strokes, since this plain and simple way it is much easier to handle, in this case.
Since the customer is running a pub, this version of the logo can be easily printed on beer coasters.
And we perfectly serve the wish of the customer having a logo, which can be easily apply to the bottles of home brewed beer.
The connections of both logos are the brush strokes, the head of Zille and the font.
Until today the logo was used in Flyer, on the website, businescards, postcards and in the pub itself.
You have to look carefully to find the logo.
The picture is an airbrush in the seating area of the pub.
When i realized that, at the grand opening of the pub, I was really happy and thrilled.
I have to admit, it is a fantastic feeling to see such a logo, not only on the usual material. Having worked on it so long and hard and than this, it’s kind of “WOW”.
Right after the creation of the logo, I did a flyer.
In the flyer we have a part of the menue and a directions sketch, which I have drawn.
I also included some pictures by Zille and wrote a bit about the history of the house itself.
Meanwhile the pictures of Zille are common usage, due to their age.
The background of the flyer is made up by a kind of parchment to strengthen the rustic-style of the pub.
Page 6 of the flyer shows the round logo.
At the beginning of 2011 the customer realized, that his guests really like the airbrush-paintings on the walls of the pub. They shot pictures all the time having a camera with them.
Why not doing a little series with postcard motives?
So we met doing a little photo shooting, and I created three postcards with motives of the “Pinselheinrich”. Front and back have been printed in colors.
The background of some front sides have been designed with the very parchment of the flyer.
I did that for two reasons. First to have a certain frame for the pictures and cards, and second to establish a certain corporate ID. Just to increase the recognition value.