I have to admit I am a real font junkie.
Exploring my suitcase of fonts is like being in a candy store and sometimes I just can’t decide which candy I should eat.

So I asked a friend of mine, Miss Petra N. about her favorite font.
I was pleased that she didn’t come around with fonts like Arial. Well done girl!
She brought some very interesting fonts up.

Today’s topic is one of the fonts she mentioned.
So please welcome:

History

Park Avenue was designed by Robert E. Smith.
That’s the same guy who designed fonts like “Brush script”.
Park Avenue is the first of a series of popular American informal scripts.

Year of Design

1933

Weights

Park Avenue comes in just one weight.

Description

Park Avenue is a very elegant script.
The capital letters are very curly and take much space.
The minor e appears like a small caps, although the rest of the minors are the way we usually type minors.

Park Avenue looks as if it has been written with a pen.
It is a font that was designed after the roaring 20s.
There is still a reminiscence of this time noticeable in this font.

Park Avenue is for sure a very feminine font.

Usage

Even though it is a script which follow the way of handwriting, you shouldn’t use Park Avenue for mass textes.

In my opinion it is perfectly suitable for headlines, names on business cards, invitations or Christmas cards … if you want to express a feminine character.

It is lovely readable in big sizes, but in so called body-text sizes from 9 to 12 points it is a bit difficult.

What I like about the font

I like the feminine character, especially the minor e is very interesting to me.
This makes this font unique.

I also like the curliness of the capital letters.

The perfect font for an elderly lady.

Letter gallery

[Show as slideshow]

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So what will be our next font of the week?
Leave a comment.