Recently I have learned that list building is very important.
Every entrepreneur busy on the internet needs a list!
If you don’t have a list, you can’t send newsletters to your customers or people who might be interested. It would be regarded as spamming and it is kind of illegal.
The process is called “Email-Marketing” – still confusing for me.
Yes it was kind of problem or challenge to learn how to do it! And I am still in the learning process.
First I had to decide which kind of e-mail-marketing tool I wanted to use to built the opt-in-list, that’s what they call this process. To say it in my words: “I will give you my email and allowance to send me your newsletter to my mailbox.” Yes that’s what it is.
Usually you will get a little preset in return.
That opt-in-form requires more than one click … first you enter your email address and say: “yes please send me” … system will tell you, that you need to confirm this desire. You will also get an email reminder. Double chance to get away … or to think it over.
And there is a little link in each newsletter, so you can easily unsubscribe.
I had to make up my mind concerning the client and the plan.
Not the plan how to do it, but the payment plan.
Some clients have free plans, others a monthly budget ……
I read some tests, I read some T&C and finally I came along to use YMLP. They allow me a free trial and than a free plan or a plan for a small fee … pretty fair.
Yes that impressed me.
But what I like more is: you can switch languages! I can switch easily between English and German. To me it is just fantastic.
It is easy to understand. I just explained it to a friend who is going to built up a little restaurant and wants to use it for weekly menu change information.
The German site offers the German version.
Yes you will also get a little present.
It is Spring, we love to connect and be social.
So I have prepared a little set of Social Media Buttons. All in a Springy design.
Just have a little look:
The icons come in different sizes:
256×256 pixel, 128×128 pixel, 64×64 pixel and 32×32 pixel.
All as png files – so you can enjoy the background of your site shining from behind.
Hope you like them as much as I do.