Today I am dealing with the German term “Akzidenz” which originates in the Latin term accidentia = accident.
The English term is “Job Printing”.
Hopefully it really means the same.
What I am talking about is the jobs on occasion just like business cards, letterheads, flyers but also advertisement, sympathy cards or birthday cards.
For the later one we head usually over to Walmart and buy a Hallmarck card. But 50 or 70 years ago those cards had to be set up by your local typesetting company.
Even flyer or supplements for the local paper are part of this industry. Today the job will be done by a graphic designer and printing happens offset or digitally.