Don’t deform a Font!
It should be self-evident! Really, it hurts me, when I sometimes have to watch how some people treat fonts. They tweak them, scale them, drag them, they do any harm to them they can think of. I am pretty sure that the little letters feel hurt, like it hurts me.
Continue reading “TypoTip: Typographical Commandments: Don’t deform a Font”
I have chatted with customers and fellow designers recently and I found out that both think finding a suitable font is kind of magic or mystery.
I can assure you: it isn’t.
The process doing a logo is sometimes quite long, depending on my ideas or on mismatch of my ideas with the customer’s ideas or technical issues or … whateva.
It is a process.
Today I will show you how I usually find a font for a logo.
Usually the final font is the result of a matter of taste … the taste of YOU – my customer. Continue reading “How to find THE Font for YOUR Logo?”
There are tons and tons of information all around us.
You stumble over posters at the bus stop, the neon sign at the barber shop is pointing out the service, the internet is full of it.
All information is transported with signs, letters, fonts.
You might not think that the way a sign is design is of any importance.
But it is!
And you have to chose the font to transport your information carefully.
Now you might hesitated and think: “How do I know that the font is appropriate?”
Certainly a matter for the expert – the graphic- and media designer or typographer.
There are two reasons – maybe some more – why you should have a little knowledge about this subject too.
First as the customer you are the one who has to make the final decision.
Second – when creating something like an invitation, writing a letter or an application – you have to make the decision all on your own.
Even if your text program offers you a font, you don’t have to feel obligated to use this. Continue reading “How to chose a good font”