Traditonally May 1st in my family started with the words “Good morning, it arrived!” My dad used to greet us this way. Even after we knew what he was up to, we had to ask: “Who?”
With a bright green he used to say: “May – it has arrived!”
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I have chatted with customers and fellow designers recently and I found out that both think finding a suitable font is kind of magic or mystery.
I can assure you: it isn’t.
The process doing a logo is sometimes quite long, depending on my ideas or on mismatch of my ideas with the customer’s ideas or technical issues or … whateva.
It is a process.
Today I will show you how I usually find a font for a logo.
Usually the final font is the result of a matter of taste … the taste of YOU – my customer. Read the rest of this entry
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Maybe it is a bit lazy, but it was an exhausting week, and we had had so much fun last week, and there are so many dingbats in my world. Really so many, found even new ones. So we are about 1039 in my font-archive program.
Isn’t that amazing?
Therefore here we go … in royal purple … Read the rest of this entry
Randomly I am going to introduce Logos, which I made.
We are talking about Logos of Companies.
Usually such a logo is made up of letters, sometimes a whole word or even a little picture.
A good logo has to be eye-catching and should be easily recognized again.
It represents the whole company.
These are the reasons to go to a designer and ask him / her to create a logo.
Certainly a logo has to serve more requirements. You are going to use it with different promo material.
- A logo has to be clear and understandable.
E.g. the chosen font has to represent the company and the given purpose.
You would never chose a font for a bank, that might work for a day care.
A bank is connected with integrity and sobriety. This has to be put into the logo.
I am also choosing symbols, which are connected with the very company. Sticking to the bank: such a symbol could be coins. Nobody would do this, because it is too obvious in this case. Read the rest of this entry
Today I am going to start a new series about fonts.
I’ll call it font of the week, although the posts will be kind of irregular, I’ll guess. There are so many subjects to blog about. So I’ll try to post once a week on a font.
You can tell me your favorite font in a comment or via my facebook-page .
Why? – Because I will be talking about those fonts you will be telling me, in a future post.
Since we are starting today, I am the one to chose.
My favorite font is “Bauhaus”.
The design of Bauhaus is based on a prototype created in the middle of the 20s of last century by Herbert Bayer, who was a graphic designer, painter, photographer, sculptor, art director and architect. Bayer taught at the famous Bauhaus of Dessau. Read the rest of this entry
My favorite customer wanted a logo.
He is principal of a Berlin school “Jean-Krämer-Schule Wittenau”.
That school is based in an old fashioned round-shaped brick building.
A few months ago we had even done a new flyer for the school using the very picture and the color of the bricks. Created a nice effect – the brick red.
After a short briefing on the logo the principal and me knew that we wanted to adapt the shape of the building which was like an arc with two side wings and the red of the building.
But not a dark brick red as we used it before. This time it should be a clear and intensive red. Read the rest of this entry