Graphic-Design: Mikä fiilis?!

When I am visiting the Finnish capital  Helsinki, I use to take pictures of posters, just to compare them with German posters.

I would like to introduce some of this posters to you, one after the other.

Finnish ads are different compared to the ones we are used to in Germany. Mostly they are somewhat minimalistic.

Don’t be afraid of the Finnish in these posters, I will try to explain it to you.

Mikä fiilis?!

Mikä fiilis?!
Mikä fiilis?!

The poster “Mikä fiilis?!” is an ad for labor unions. The title of the poster can be roughly translated to “Work on call”.  The second line tells us, that a working week can have zero  hours up to 50 hours per week.

I think, even in Germany the working situation in 2015 is different, than it has been 10 or 20 years ago. Why? I  really have no idea.

But I think it is simlar in Finland, if you can trust this poster. More and more people have to sign contracts with zero hours, which makes them to work on demand. “Mikä fiilis? How do you feel about it?”

This poster is part of a series of 3:

  1. workinghours
  2. equal payment
  3. working off the clock

Some appear somewhat funny, they are playing with our emotions: a woman, who salutes in a military way, awakes emotions, which I really don’t like.

The posters with their cyan color are really eye catchers.

If you want to have a look at the website in English.